Dental Marketing

UK dental marketing is governed by four bodies. The GDC requires all advertising to be legal, decent, honest, truthful, and not misleading. The ASA enforces the CAP Code, which restricts misleading claims, unsubstantiated superlatives, and before-and-after images. The CMA, under the Digital Markets, Competition and Consumers Act 2024, now enforces pricing transparency and bans fake…

PPC (pay-per-click) for dentists means paying Google to place your practice at the top of search results, and paying only when someone clicks. Google Ads is the main platform. It delivers patients almost instantly, which suits practice launches, new treatments, and filling the diary. The trade-off is that visibility stops the moment the budget stops,…

Digital marketing for dentists is the mix of online channels a practice uses to attract and keep patients: SEO, Google Business Profile, paid ads, a converting website, content, social media, email and reviews. In the UK, every channel must follow GDC and ASA advertising rules. The practices that grow fastest do not use every channel…